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Canadian Association of Journalists
I have a message for you, from my leader, Jean Chretien. If any of you have heard me
use this one before, too bad.
"Dear Friends," writes the Prime Minister. "Despite all of your efforts, I am
still Prime Minister. I hope you have a shitty conference. Kiss my ass. Sincerely,
Jean Chretien."
I'm kidding, of course. That's a fake letter. The Prime Minister would obviously
never address any of you as friends.
Let me start with an amusing anecdote. Because we don't have a lot of time
together - something for which both of us, for different reasons, are probably
grateful - I'll keep it brief.
During the federal election campaign in the Year of Our Lord 2000, a very
senior Liberal - one whose first name starts with a "J" - asked me why I then
socialized with people at the National Post. "They're a bunch of," and then he
used a very naughty word. Let's just say he called them "jerks."
"Yes," I said. "I agree. But they are also jerks who own a daily national
newspaper."
That's a true story. If, however, you press me for a lot of details about
it, I'll deny everything.
The point of my little joke is this: in the mad scramble for control of the
public agenda, political people like me always think reporters control the
agenda. Reporters, meanwhile, think political people own the agenda. We're
both wrong.
The real truth, probably, is that voters - our voters, your readers - own the
agenda, and they are mad at us both. They are mad because neither side,
political people or media people, pays much attention to what real people want.
And they are mad because political people and media people are too often preoccupied
with each other - and not with the preoccupations of real folks, who cast ballots
and buy newspapers.
That's why fewer of them are voting, and fewer of them are paying attention
to what you guys write.
Okay. By my watch, I've now killed off a couple of minutes with that pious
little sermon. In the remaining ten minutes, I thought I would continue our
mutual navel-gazing obsession, and to Hell with the public, in the immortal
words of a now-departed CUPW boss.
The subject I want to talk about, today, is the political impact of the
National Post. The way I figure it, most of you are also talking about
the Post, this weekend, so why should I deny myself some fun?
At the outset, let me declare a conflict: way back in the last millennium, when
the Post got started, I wrote the occasional pro-Liberal column for them. I was
under no illusions as to why I had been permitted access to the neo-con sanctum
sanctorum: they needed a Liberal as an excuse. One pro-Liberal column, thus
justifying 15,000 anti-Liberal columns. In the news business, that's called
balance.
Anyway. In the interests of full disclosure, I'm not invited to too many parties
by folks at the Post, these days. I can't say I blame them.
They seem to be mad at me. On just one day, recently, the Post published
that I was "Canada's Al Sharpton," an "asshole," and - my personal favourite -
a "jerk off." This, from the same group of folks who used to call me, when I wrote
for them, a "scholar." Go figure.
My neutrality thus established, I will make three observations, all of which
are the product of the feverish imagination of a partisan Liberal big mouth. Feel
free to heave things at me at the end.
Observation one: the Post is toast. The 127th re-launch of Saturday Night is a hopeful
sign. But, generally, I think the odds are excellent that the Post will go the way of
the way of the Montreal Star, the Ottawa Journal and the Telly in the next year. What
do Liberals think about this? We don't think about it at all, actually.
When the Post was launched by Conrad Black's ego, about three years ago, it probably
made some Liberals nervous. It was so obviously designed to propagandize on behalf
of the Reform Party, then the United Alternative, then the Canadian Alliance, that
I actually referred to it as "the pamphlet." As in, an election pamphlet. Someone
should have declared it as an election expense, in fact. In retrospect, it is
amazing that we would even listen to lectures about the deficit from people who
were pissing away $100 million a year.
What will Liberals think when the National Post slips this mortal coil? Again,
not much. In election year 1997, when the Post didn't exist, we won a lot fewer
seats than in election year 2000, when it did. You can plausibly make an argument,
I believe, that the Post actually helped us.
Here's my theory on that, in two parts. Part one: most voters hate politicians,
but they're apparently not too wild about the journalistic class, either. So the
Post's attempts to demonize Jean Chretien and the Liberal Party couldn't ever be
effective, no matter how much Conrad Black tried. There was no way Andrew MacIntosh
could overcome, in 36 days, the tons of goodwill that Jean Chretien had built up
over 36 years. No way.
Part two: voters aren't stupid. They know when someone is trying to bamboozle
and beguile them. They knew Conrad Black hated Jean Chretien over some knighthood
thing, and they weren't about to let his grudges become their own. The fact that
Mr. Black had become a bit of a caricature of a rich guy didn't help his newspaper's
case much, either.
In politics, unlike in life, it's usually a good idea to have an identified enemy:
it helps to identify you. So we nasty Liberals made Conrad Black and the Post our
adversary. It worked.
When and if the Post buys the farm, I guess we'll have to find a new enemy. In
the meantime, I'm lobbying for a Royal Commission to investigate whether Stephen
Harper has a personality.
Observation two: the National Post's Shawinigate obsession didn't hurt Jean
Chretien and the Liberal Party. It helped Jean Chretien and the Liberal Party.
I won't bore you with all the details, because you've already been bored by
them. Hotel, golf course, BDC, RCMP, CBC, BBC, ABC, blah blah blah.
Shawinigate was called Shawinigate because opposition parties, or hostile media,
always glue the suffix "gate" to the tail end of some scandal, real or
imagined. Irangate, Filegate, Travelgate, Nannygate, Zippergate in the U.S.,
Bingo-gate Hydro-gate in B.C., and so on and so on.
Therein lay the mistake. Never, as my hero James Carville once told me, criminalize
your political differences. Politicize them. Politicize, don't criminalize.
The Post threw more ink at Shawinigate than any other public policy issue has recently
commanded. No adjective was spared. No insult was left unused. If Jesus Christ
Almighty had returned to Earth at the height of Shawinigate, the National Post would
have placed the resulting story below the fold. Unless the Messiah had something to
say about the Affair Grand-Mere, of course, in which case he would have been the line
story.
Was the Shawinigate stuff over the top? Is the Pope Catholic? Does a Bear shit in
the woods? Does a one-legged duck swim in circles? Is a frog's ass watertight? Does
a one-legged Pope with a watertight ass shit in circles in the woods?
Well, yes, in a word. Don't just take my word for it. Some days, I think the
Aspers actually bought Southam simply so they could do Canada a service, and put
that Shawinigate non-story out of its misery. That may even be why they hired me
to write a column for a few months in the Ottawa Citizen, in fact - until I was
summarily fired after I refused to apologize to Mark Steyn, having pointed out that
Steyn calls Chinese people "chinks."
Chinks isn't a racist term, an editor of the Citizen told me. The only time "chink"
isn't racist is when you are talking about imperfections in suits of armour, said I.
I digress. What happened, at the end of the Shawinigate Swindle? Well, let's
see. Jean Chretien's popularity went up - and 81 per cent of Canadians wanted the
subject dropped. The popularity of Stockwell Day and Joe Clark went down - and in
Day's case, it actually never recovered. The Liberals got re-elected with a bigger
majority than it had in 1997.
Moral of the story: the scandal-fabrication machine at the Post must be kept alive,
at all costs. The government could fall without it.
Observation three, and the final one: I loved the National Post in its heydey. Loved
it. Sure, it was fanatically anti-Liberal, and anti-Medicare, and anti-poor people,
and anti-feminist, and anti-immigrant, and anti-affirmative action, and anti-tolerance,
and anti all of those things bleeding hearts like me care about.
But I'm an avid consumer of political news. And getting surprised by a newspaper is
a rare event, these days. Back when Conrad owned it, the Post was often mean, and
miserly, and misogynistic, and maddening. But it was never dull. It always contained
a curve ball, tucked away in one of those well-designed pages. It was cheeky. It was
snotty. It was well written - even if Mark Steyn was allowed to call Chinese people
"chinks," and Japanese people "japs."
The big question, at the end of the day, is whether the National Post did what it
most wanted to do - which is in some way alter or affect Canada's political scene.
Political hacks like me believe the Post had, and still has, some outstanding writers
and editors. Political hacks like me loved the fact that the Post gave over so many
column inches to politics - even if, for Liberals, the coverage was usually
slanted. Political hacks, like me, will probably miss the Post if it goes.
But it did not do what it set out to do - which was render Canada a more politically
conservative place. It did not persuade voters that only conservatives belonged in
government, before they set about dismantling it. It failed at those things,
utterly.
The conservative guy who created it, who was its soul, has fled to Europe and is
named after a train station or something. Many of its top conservative writers and
editors have been let go, or have quit. And - this is the most significant thing
of all - conservative parties like the Canadian Alliance and Tories remain far less
popular than they once were.
Conservatism, as a political choice, ain't dead. But its most enthusiastic champion,
the National Post, probably is. It just doesn't know it yet.
I will now step away from the podium so that you have a clear shot. Fire away.
All contents copyright 2006 warrenkinsella.com.
No reproduction whatsoever, in any form, without permission.
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